Content Analysis of Communications
Macmillan, 1967 - 147 pages
One of the aims of this book is to indicate some ways content analysis can be used, along with other techniques of social research, to study people's most important form of behavior, their effort to communicate with others.
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content analysis and research in communication
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American appear applied approach areas assertion assigned attention attitude basic basis behavior campaign Chapter characteristics classified coders coding column communication complex considered content analysis correlation counting coverage daily daily newspapers definitions describe determine developed direction discussed editorial effects employed examined example factor factor analysis favorable foreign four given indicate intensity involved issues Journalism Quarterly kind magazines Mass material matrix means measurement messages method newspapers noted objects period persons political possible presented Press problem procedure produce Public published questions random reference relationship reliability reports sample scale scores selected single Social space specific statement statistical stories suggests symbols Table techniques tests theme tion trend unfavorable unit University University of Iowa unpublished validity variables wire York