Television Violence and Public PolicyJames Hamilton University of Michigan Press, 2000 M08 16 - 408 pages Since 1954, violence in television programming has been the subject of legislative debate, congressional hearings, agency pronouncements, and presidential commentary. Most recently, ratings of television programs have been discussed and implemented while other means of controlling the access to certain kinds of television programs have been discussed. The debate over the age-based program rating system recently implemented by the television industry has generated many questions about television violence. The essays in the volume provide answers to many of these questions on specific policy issues surrounding media violence. The contributors suggest that the research on television violence can serve as the basis for a framework that categorizes programs based on the context in which the violence is presented. The manner in which information is conveyed about violent content affects how viewers react to such warnings. Program warnings with MPAA-style ratings have the potential to confuse parents (since they do not provide detailed content information) and attract some viewers such as teenage males. The contributors include some of the top researchers in the field of communications, several of whom participated in the National Television Violence Study. Contributors are Eva Blumenthal, Joanne Cantor, Wayne Danielson, Ed Donnerstein, Tim Gray, Kristen Harrison, Cynthia Hoffner, Marlies Klijn, Marina Krcmar, Dale Kunkel, Dominic Lasorsa, Rafael Lopez, Dan Linz, Adriana Olivarez, James Potter, Stacy Smith, Matthew L. Spitzer, Ellen Wartella, D. Charles Whitney, and Barbara Wilson. This volume will be of interest to communications researchers, media policy experts, legal scholars, government and industry officials, and social scientists interested in media and television. James Hamilton is Director of the Program on Violence and the Media, Duke University. |
Contents
Media Violence and Public Policy | 1 |
Content Analysis of Entertainment Television The Importance of Context | 13 |
Content Analysis of Entertainment Television New Methodological Developments | 55 |
Content Analysis of Entertainment Television The 199495 Results | 105 |
Content Analysis of Entertainment Television Implications for Public Policy | 149 |
Television Visual Violence in Reality Programs Differences across Genres | 163 |
Ratings and Advisories Implications for the New Ratings System for Television | 179 |
Does Viewer Discretion Prompt Advertiser Discretion? The Impact of Violence Warnings on the Television Advertising Market | 213 |
Stop the Violence Lessons from Antiviolence Campaigns Using Mass Media | 248 |
Framing of the Television Violence Issue in Newspaper Coverage | 294 |
A First Glance at the Constitutionality of the VChip Ratings System | 316 |
Contributors | 366 |
Index | 368 |
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action adults advertising on violent advisories aggressive behavior Amendment antiviolence messages assessed audience backlash Beetlejuice Berkowitz broadcast networks Broadcasting and Cable Cable Television Cantor channel type chapter characters children's series coders Communication contain violence content analysis day-part depicted discretion advised Donnerstein effects evaluation example exposure films with warnings findings Gerbner grams groups harm humor impact included involved Jack Valenti Journal lence mass media media violence movies with warnings MPAA ratings music videos National Television Violence network movies nonviolent NTVS olence overall parental advisory PAT lines percent percentage perpetrators potential presented prime-time products advertised program genres PSAs punished reality programs reality-based programs sample shows target television programming television ratings system television violence Television Violence Study theatrical films tion TV Parental Guidelines V-chip ratings system variables victims viewer discretion viewing violence on television violent content violent interactions violent movies violent programs violent scenes