Designing Health Messages: Approaches from Communication Theory and Public Health PracticeSAGE, 1995 M02 10 - 304 pages How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns. |
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Contents
A DecisionMaking Approach | 24 |
A Staged Social | 41 |
Using Positive Affect When | 81 |
Designing Messages for Behavioral Inoculation | 99 |
Developmental | 114 |
AudienceCentered Strategies for Health Message Design | 167 |
Choosing Audience Segmentation Strategies and Methods | 186 |
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Common terms and phrases
Accutane active adolescents advertising AIDS alcohol Altace approach ARTA attitudes audience members audience segmentation Bandura behavior change chapter Communication Research community affairs director compliance components condoms DiClemente disease effective efforts evaluation example factors fear appeals feelings focus group fruits and vegetables gatekeepers goals health behavior health campaigns health communication campaigns Health Education health message design health promotion heuristic appeals Hispanic HIV infection identify important individuals influence inoculation intervention issues Journal Maibach mass media medication motivation national health standards negative Newbury Park outcome patients peer perceived persuasive message Pfau positive affect prevention problem Prochaska produced PROSCAR public health public service announcements recommended response response efficacy role Sage salient beliefs salient referents self-efficacy skin cancer smoking social cognitive Social Psychology specific stages of change strategies target audience television theory threat tion transtheoretical model variables