Economics for ConsumersAmerican book Company, 1939 - 638 pages |
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Page 174
... reason . Women seldom buy anything through logical reasoning , even for their babies . In the case of men it is necessary to appear to use reason but it is dangerous to be genuinely logical , for logic will not sell merchandise.3 EXTENT ...
... reason . Women seldom buy anything through logical reasoning , even for their babies . In the case of men it is necessary to appear to use reason but it is dangerous to be genuinely logical , for logic will not sell merchandise.3 EXTENT ...
Page 279
... reason for the loan . An emergency may have depleted family resources , yet the purpose of the loan would be given as that of meeting current family expenses . Illness , accident , and death require unexpected expenditures , while ...
... reason for the loan . An emergency may have depleted family resources , yet the purpose of the loan would be given as that of meeting current family expenses . Illness , accident , and death require unexpected expenditures , while ...
Page 331
... reason is to provide for their old age . Although it is estimated by the Social Security Board that , of the 8,000,000 people who are 65 years of age or over , 5,000,000 are dependent , many of them have attempted to provide for their ...
... reason is to provide for their old age . Although it is estimated by the Social Security Board that , of the 8,000,000 people who are 65 years of age or over , 5,000,000 are dependent , many of them have attempted to provide for their ...
Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
WHO GUIDES CONSUMERS? | 40 |
Copyright | |
26 other sections not shown
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Administration advertising Agricultural Adjustment Administration American amount annual automobile basis bonds brands budget Bureau businessmen buyers cash cent clothing co-operation co-operative movement commodities compared competition conspicuous consumption consumer welfare consumers Consumers Union consumption contract cosmetics cost credit unions custom Department desire developed economic economic system expenditures expenses fact false advertisement fashion Federal Federal Trade Commission finance Food and Drug fraud freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit interest investment investors labels less living loan manufacturers means ment merchandise methods modern mortgage nomic operate organization possible practice premium profit protection purchase requires result retail savings secure selling standards sumers tendency tion trade United wealth welfare women York