Economics for ConsumersAmerican book Company, 1939 - 638 pages |
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Page 172
Leland James Gordon. 10 Producer - Made Wants : Advertising WHY ADVERTISE ? It Pays . There is probably no more universal slogan ... Advertise? Extent of Advertising Does Advertising Help Consumers? Consumer Benefits Claimed for Advertising.
Leland James Gordon. 10 Producer - Made Wants : Advertising WHY ADVERTISE ? It Pays . There is probably no more universal slogan ... Advertise? Extent of Advertising Does Advertising Help Consumers? Consumer Benefits Claimed for Advertising.
Page 178
... advertising help them to promote their own welfare ? What are the specific services rendered by advertising ? Unless it can be shown that the billions spent for ad- vertising benefit consumers , Mr. Ralph Borsodi is correct in his ...
... advertising help them to promote their own welfare ? What are the specific services rendered by advertising ? Unless it can be shown that the billions spent for ad- vertising benefit consumers , Mr. Ralph Borsodi is correct in his ...
Page 219
... ADVERTISING Conflicting Points of View . It is a persistent fact that economic interests of individuals and groups conflict . This is effectively demonstrated by advertising . What is a good advertisement ? The standards by which a ...
... ADVERTISING Conflicting Points of View . It is a persistent fact that economic interests of individuals and groups conflict . This is effectively demonstrated by advertising . What is a good advertisement ? The standards by which a ...
Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
WHO GUIDES CONSUMERS? | 40 |
Copyright | |
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Administration advertising Agricultural Adjustment Administration American amount annual automobile basis bonds brands budget Bureau businessmen buyers cash cent clothing co-operation co-operative movement commodities compared competition conspicuous consumption consumer welfare consumers Consumers Union consumption contract cosmetics cost credit unions custom Department desire developed economic economic system expenditures expenses fact false advertisement fashion Federal Federal Trade Commission finance Food and Drug fraud freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit interest investment investors labels less living loan manufacturers means ment merchandise methods modern mortgage nomic operate organization possible practice premium profit protection purchase requires result retail savings secure selling standards sumers tendency tion trade United wealth welfare women York