The Natural Advantage of Nations: Business Opportunities, Innovations and Governance in the 21st Century
Earthscan, 2013 - 576 pages
This book is more than just a 'palliative care' guide for the planet - it is about innovation, solutions, competitiveness and profitability. At work, at home and as members of society, our generation has an opportunity - to be part of the obligation - and an exciting solution in restoring the balance. The authors present a bold vision for the future and demonstrate how we can get there, drawing on lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practice. The result is nothing less than the most authoritative and comprehensive guide to date, to building the new ecologically sustainable economy. For further information about The Natural Edge Project and to view the book's online companion, visit www.naturaledgeproject.net.
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achieve sustainable action Amory Lovins approach areas Australia benefits billion building cent challenge cities climate change cluster companies competitive advantage consumer corporate costs Council create CSIRO eco-efficiency eco-innovation ecological economic ecosystem services ecosystems effective emissions energy efficiency engineering ensure environment environmental accounting environmental management example feebate firms framework funds future global Green Green Chemistry greenhouse gas groups growth Hunter Lovins impacts implementation improve incentives increase industry infrastructure initiatives innovation institutional integrated investment issues Lovins Natural Capitalism networks OECD opportunities organizations partnerships planning pollution potential principles problems programme recycling reduce regional regulation renewable energy resource productivity responsible risk Rocky Mountain Institute role sector significant social society stakeholders standards Sustainability Strategy sustainable development transport triple bottom line UNEP urban waste
Page vi - Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth — the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves, too. All sorts of things occur to help one that would never otherwise have occurred.
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