Competition and Price Making in Food Retailing: The Anatomy of Supermarket OperationsRonald Press Company, 1962 - 333 pages |
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Page 93
... promotional calendar , so - called , which is based upon the seasonal changes , the special holidays , and the industry promotions ( e.g. , national cranberry week ) . The timing of sales promotional effort also involves the scheduling ...
... promotional calendar , so - called , which is based upon the seasonal changes , the special holidays , and the industry promotions ( e.g. , national cranberry week ) . The timing of sales promotional effort also involves the scheduling ...
Page 94
... promotional effort . Sales promotional schemes are limited only by the ingenuity of the competitors in the supermarket field.24 Every 22. Sensory appeals may even be utilized in the sale of certain types of food items . The suggestion ...
... promotional effort . Sales promotional schemes are limited only by the ingenuity of the competitors in the supermarket field.24 Every 22. Sensory appeals may even be utilized in the sale of certain types of food items . The suggestion ...
Page 194
... promotional allowances or services from suppliers , Sections 2 ( d ) and ( e ) . This does not mean , however , that the Commission makes no attempt to curb such activities.15 The first and , until recently at least , the only judicial ...
... promotional allowances or services from suppliers , Sections 2 ( d ) and ( e ) . This does not mean , however , that the Commission makes no attempt to curb such activities.15 The first and , until recently at least , the only judicial ...
Contents
CHAPTER | 28 |
Supply of and Demand for Food | 29 |
The Nature of Business Competition | 59 |
Copyright | |
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activities actual advertising alcoholic beverages amount taken antitrust article or product attract basis brand buyer buying California cent chain chapter cigarettes commerce commodity competition competitors consumer contract corporation court customers demand differential discount distributor dollar margin effect elasticity enactments fact fair-trade Federal Trade Commission firm food retailing grocery gross margin ibid increase infra intent leader legislation less than cost Los Angeles loss leaders manufacturer markdowns market area markup meat merchandise milk Misc nonfood offered particular person price changes price discrimination price fixing private label product-service profit proscribing purchase purpose resale price maintenance result retail vendor rivals Robinson-Patman Robinson-Patman Act S.D. Cal Safeway sales promotional sales volume Section seller selling shelf prices Sherman Act sold stamps sumer Super Market Institute supermarket operations supplier supplies supra thereof tion unfair unfair-practice United unlawful violation wholesale