Marketing LogisticsRoutledge, 2012 M05 4 - 168 pages This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management. |
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achieve activities Bain & Company basis become benefit Benetton brand buyers buying category management cent Clubcard collaboration companies competitive advantage competitors components consumer cost of ownership CPFR create critical cross-functional team customer retention customer service customer value customer's customisation deliver delivery demand distribution centres effect environment example Figure finished first focus focused forecast Fujitsu functional global globalisation Gross margin Guinness Hewlett-Packard impact improvement innovation integration inventory invoice Karrimor lead logistics processes logistics strategy manufacturing market place marketing logistics measure organisation outsourced packaging perfect order performance personal computer pilot pipeline point of sale Procter & Gamble profit profitability programmes promotions purchase quick response recognised reduce relationship marketing requirements retailer sector seek segments share shelf space significant Source specific suppliers supply chain management Tesco total cost Unilever upstream Wal-Mart Whilst