ADVERTISING 1972

HEARINGS

BEFORE THE

COMMITTEE ON COMMERCE
UNITED STATES SENATE

NINETY-SECOND CONGRESS

SECOND SESSION

ON

S. 1461

TO REQUIRE THE FURNISHING OF DOCUMENTATION OF
CLAIMS CONCERNING SAFETY, PERFORMANCE, EFFICACY,
CHARACTERISTICS, AND COMPARATIVE PRICE OF ADVER-
TISED PRODUCTS AND SERVICES

S. 1753 Amendment No. 1118

TO ESTABLISH A NATIONAL INSTITUTE OF ADVERTISING,
MARKETING, SOCIETY