News for a Change: An Advocate's Guide to Working with the MediaSAGE, 1999 M06 18 - 152 pages News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power. |
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News for a Change: An Advocate's Guide to Working with the Media Lawrence Wallack,Katie Woodruff,Lori Dorfman,Iris Diaz No preview available - 1999 |
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101 California Street activists advance ADVOCACY IN ACTION African American agenda alcohol Alcohol Advertising anniversary answer Antonio Villaraigosa audience Budweiser Frogs Buy Nothing Day California campaign child coalition compelling conference coverage covered create deadline DeFrancesco develop editorial board effective evaluation example fact focus focused frame goals Golden Gate Bridge gun control gun violence handguns important increase interested interview issue journalists kids legislation letter media advisory media advocacy media bites media efforts media event media list media strategy newspaper newsroom newsworthy op-ed piece opportunity organization outlets overall paid advertising personal story perspective phone number policy solution policymakers poll problem programs public health questions release reporters responsibility sexually transmitted diseases social change specific sure talk radio target tell topic trying violence prevention visuals Wallack write youth