An Antitrust Primer: A Guide to Antitrust and Trade Regulation Laws for BusinessmenMacmillan, 1964 - 316 pages |
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Page 169
... consumer . Advertising has never been able to sell an inferior product for a pro- longed period of time . Too often we give the consumer too little credit for ability to see fraud , deception , and trickery . But the American con- sumer ...
... consumer . Advertising has never been able to sell an inferior product for a pro- longed period of time . Too often we give the consumer too little credit for ability to see fraud , deception , and trickery . But the American con- sumer ...
Page 181
... consumer from the advertised product to a product which the baiter actually wants to sell . This can be done blatantly or by subtlety . An experi- enced shopper would recognize an obvious bait situation where the adver- tised product is ...
... consumer from the advertised product to a product which the baiter actually wants to sell . This can be done blatantly or by subtlety . An experi- enced shopper would recognize an obvious bait situation where the adver- tised product is ...
Page 219
... consumer himself . The public interest is served not only by restraining deception in selling but also by overcoming gullibility in buying . Or , in blunt language , " The gyp seller depends on the sucker buyer and can't exist without ...
... consumer himself . The public interest is served not only by restraining deception in selling but also by overcoming gullibility in buying . Or , in blunt language , " The gyp seller depends on the sucker buyer and can't exist without ...
Contents
THE RISE OF FREE COMPETITION | 1 |
THE ADVENT OF GOVERNMENT | 8 |
A BIRDSEYE VIEW OF | 16 |
Copyright | |
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acquiring company acquisition action agency agreement amended American antitrust laws antitrust violations application association Attorney brokerage businessman buyer cease and desist Clayton Act commission or board commodity competing customers competitors Congress conspiracy consumer contract corporation criminal damages deceptive advertising decree defendant distributors district Division economic effect enforcement engaged example exclusive dealing exemption fact Federal Trade Commission filed firm guarantee Guides held illegal individual industry injury interstate commerce involved manufacturer ment merchandise merger methods of competition monopoly offer party patent payola person petition practices price discrimination price fixing proceedings prohibited purchase purpose reason refusal to deal relevant market resale resale price maintenance restraint of trade result retail price Robinson-Patman Act rule Section 2(a sell seller Sherman Act statute supplier Supreme Court television thereof tion Trade Commission Act trust laws unfair methods United unlawful vertical wholesalers