Google Analytics

Front Cover
"O'Reilly Media, Inc.", 2007 M08 30 - 89 pages

Web analytics is the process of measuring your web site, analyzing the data, and making changes based on the analysis. Many businesses are just starting to learn how they can increase the performance of their web site by using web analytics. For many people, their first exposure to web analytics is Google Analytics, a free tool available to everyone.

Although analysis is vital to web analytics, you can't do analysis without good data. Configuring Google Analytics correctly is the key to collecting good data.

This Short Cut provides a thorough description of how the Google Analytics system works, information about many different types of implementations, and ways to avoid common pitfalls. It also shares some best practices to get your setup correct the first time.

 

Selected pages

Contents

Profiles and Profile Settings
11
Filters
15
Goals and Funnels
29
Common Web Site Configurations
35
Marketing Campaign Tracking
47
ECommerce Tracking
56
Custom Segmentation
63
CRM Integration
66
Tips and Tricks
69
Reference
81
Conclusion
89

Other editions - View all

Google Analytics: Understanding Visitor Behavior
Justin Cutroni
Limited preview - 2010
Google Analytics
Justin Cutroni
No preview available - 2010

Common terms and phrases

__utmSetTrans _uacct _udn _uGC A/B testing Advanced Filter Field Analytics Settings Apply Cost Data campaign information cookie domain create Custom filter Exclude custom segment cookie default destination URL e-commerce data e-commerce tracking Enter Filter Information example Exclude Include Lowercase Extract filter Exclude Include Filter Information Filter filter pattern Filter Type first-party cookies function GATC Goal URL field Google AdWords Google Analytics server Google Analytics tracking hostname identify iframe implementation Include filter index.php Information Filter Name IP address JavaScript keyword location bar logfile Marketing Campaign Tracking modify multiple domains multiple subdomains outbound links pageview Predefined filters primary domain profile setting Query Parameters query string query-string parameters query-string variables regular expression Request URI script src="http://www.google-analytics.com/urchin.js script type="text/javascript Search and Replace search engine shopping cart Short Cut step stored Top Content report track visitors Tracking Across Multiple tracking code urchin.js file urchinTracker visitor clicks web analytics web server

About the author (2007)

Justin Cutroni is a Google Analytics Authorized Consultant. He has been working with Google Analytics (GA), and its predecessor Urchin on Demand, since April 2005. In his current role as Director of Analytics at EpikOne, he is responsible for designing and delivering enterprise level web analytics solutions based on GA. Justin also conducts technical and non-technical training seminars for clients. In his spare time Justin authors the popular GA blog Analytics Talk.

Bibliographic information

TitleGoogle Analytics
O'Reilly shortcuts
Safari Books Online
AuthorJustin Cutroni
Publisher"O'Reilly Media, Inc.", 2007
ISBN0596514964, 9780596514969
Length89 pages
  
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