HF5500 COPYRIGHT 1920, 1921 BY MILLER, FRANKLIN, BASSET AND COMPANY Copyright 1920-1921, By McGraw-Hill Company FOREWORD A DEFINITE trend in business methods has developed during the past few years. To succeed permanently, an enterprise must move in harmony with this trend; to resist it is to insure ultimate failure. The communist's dream of production for use can never succeed until human nature is remade. Profit is the only spur to production. But the concern which looks first to profits is a beach-comber existing only from day to day. When, temporarily, as in a depression, the opportunities fail, such a business also fails. The permanently successful business must first serve the customer, the workman and the community. Under reasonably good management the profits will surely follow and will be a direct measure of the value of the service rendered. This service does not consist of willingness to admit that "the customer is always right,” nor promptly to send out a man to repair a product that should have been better made in the first place. It consists of making a product best fitted to its use, at a price to attract purchasers, at the same time enabling 520748 |