Trademarks, Trade Identity, and Unfair Trade Practices: Cases and MaterialsM. Bender, 1974 - 903 pages |
From inside the book
Results 1-3 of 68
Page 12-201
... advertising order in this case . As a general analysis of advertising's intended effect , particularly on consumer purchasing behavior , and as an explanation of why it may in some circumstances be proper , indeed essential , to require ...
... advertising order in this case . As a general analysis of advertising's intended effect , particularly on consumer purchasing behavior , and as an explanation of why it may in some circumstances be proper , indeed essential , to require ...
Page 12-207
... advertising claims . As this record demon- strates , advertising messages may continue to operate to influence a consumer's behavior long after they have been discontinued either because of a favorable brand association stored by the ...
... advertising claims . As this record demon- strates , advertising messages may continue to operate to influence a consumer's behavior long after they have been discontinued either because of a favorable brand association stored by the ...
Page 51
... advertising agency , residing in the United States , who caused him to disseminate such advertisement . No advertising agency shall be liable under this section by reason of the causing by it of the dissemination of any false advertisement ...
... advertising agency , residing in the United States , who caused him to disseminate such advertisement . No advertising agency shall be liable under this section by reason of the causing by it of the dissemination of any false advertisement ...
Common terms and phrases
2d Cir abandonment action advertising affirmed alleged American AMERICAN BEAUTY antitrust appears appellee applied Aspirin brand Bulova cellophane cert Circuit Judge claim color commerce Commission's Company complaint consumer Corp corporation Court of Appeals customers damages deceive deceptive decision decree defendant defendant's denied District Court drug enjoin entitled evidence exclusive fact false Federal Trade Commission finding Grapette infra infringement injunction interest issue judgment jurisdiction Kellogg Company Klesner L.Ed label Lanham Act likelihood of confusion manufacture mark ment misleading monopoly origin package parties Patent Office petitioner plaintiff practices present Principal Register prior proceeding protection purchase question reason relief respondent retail rule S.Ct Saxlehner secondary meaning Section sell shredded wheat Singer Mfg sold SS Florida statute Supp supra term thermos tion Trade Commission Act trade identity trade name trademark unfair competition United USPQ violation word Wyatt Earp