Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 69
... Usually , the total cost to the owner cannot be determined until he is already fully committed . Thus the contractual arrangements for payment are usually on some type of cost plus fee arrangement : target estimate , cost plus fixed fee ...
... Usually , the total cost to the owner cannot be determined until he is already fully committed . Thus the contractual arrangements for payment are usually on some type of cost plus fee arrangement : target estimate , cost plus fixed fee ...
Page 120
... usually been met by steel piles , concrete - filled pipe piles , and by caissons . Recently a number of important buildings in San Francisco , Hono . lulu , and Melbourne have successfully employed high- capacity prestressed concrete ...
... usually been met by steel piles , concrete - filled pipe piles , and by caissons . Recently a number of important buildings in San Francisco , Hono . lulu , and Melbourne have successfully employed high- capacity prestressed concrete ...
Page 150
... usually only performed on perfunctory matters , like accept- ing the last meeting's minutes or , occasionally , the budget . Conferences normally try to reach a consensus . For example , a conference on a joint venture would require a ...
... usually only performed on perfunctory matters , like accept- ing the last meeting's minutes or , occasionally , the budget . Conferences normally try to reach a consensus . For example , a conference on a joint venture would require a ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written