Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 168
... ie , a contractor licensed as a corporation must be prequalified as a corporation , a con tractor licensed as a copartnership must be prequalified as a copartnership . etc Where the prequalification is in the name of and based on a ...
... ie , a contractor licensed as a corporation must be prequalified as a corporation , a con tractor licensed as a copartnership must be prequalified as a copartnership . etc Where the prequalification is in the name of and based on a ...
Page 281
Legal Assistance 281 tractor also asked for and received the records from the second and third Arkansas River Lock and Dam contracts . These records documented that jetting had been allowed on these contracts which contained identical ...
Legal Assistance 281 tractor also asked for and received the records from the second and third Arkansas River Lock and Dam contracts . These records documented that jetting had been allowed on these contracts which contained identical ...
Page 296
Caterpillar Tractor Company , a few years ago , eying the expanding industry in Japan and fearing the threatening competition from Komatsu in the tractor business , solved the problem by forming a partnership with Mitsubishi to ...
Caterpillar Tractor Company , a few years ago , eying the expanding industry in Japan and fearing the threatening competition from Komatsu in the tractor business , solved the problem by forming a partnership with Mitsubishi to ...
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides, ISSN 0271-6011 |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |