Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 240
... successful in this type of situation seems to be the careful definition of the services and the exact scope of the work . Because of the very nature of professional services , it is often very difficult to define scope and details ...
... successful in this type of situation seems to be the careful definition of the services and the exact scope of the work . Because of the very nature of professional services , it is often very difficult to define scope and details ...
Page 284
... successful in negotiating a claim against the California Highway Department on a large bridge substructure contract . Immediately , the resident engineer recalculated the pay quantities , meticu- lously searching for deductions from the ...
... successful in negotiating a claim against the California Highway Department on a large bridge substructure contract . Immediately , the resident engineer recalculated the pay quantities , meticu- lously searching for deductions from the ...
Page 297
... successful United States contractor or engineer has learned at home long ago most of the facts of life about business procurement methods . Once he is alone in a foreign country , however , he will find that he has a whole new set of ...
... successful United States contractor or engineer has learned at home long ago most of the facts of life about business procurement methods . Once he is alone in a foreign country , however , he will find that he has a whole new set of ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written