Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 71
... Risk Sharing By nature of the business , construction contains risks . One way to be more competitive is to find some way of sharing the risk with another party - for example , the client . Consider the following methods by which the risk ...
... Risk Sharing By nature of the business , construction contains risks . One way to be more competitive is to find some way of sharing the risk with another party - for example , the client . Consider the following methods by which the risk ...
Page 73
... risk item for a fixed price . Some specialty subcontractors know the risk and how to handle the risk better than the general con- tractor . In Table 4.4 , a number of potential risks are listed , together with possible methods for ...
... risk item for a fixed price . Some specialty subcontractors know the risk and how to handle the risk better than the general con- tractor . In Table 4.4 , a number of potential risks are listed , together with possible methods for ...
Page 184
... risk . Ben C. Gerwick , Inc. , refused to accept such a risk . Instead , a procedure to minimize the vibrations from the pile driving was mutually agreed on by Gerwick and the utility . As long as Gerwick followed this procedure , it ...
... risk . Ben C. Gerwick , Inc. , refused to accept such a risk . Instead , a procedure to minimize the vibrations from the pile driving was mutually agreed on by Gerwick and the utility . As long as Gerwick followed this procedure , it ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE