Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 58
Page 146
In the case of a refused change order for subsurface soil conditions , the follow - up letter might contain " new " soil boring logs and a request for a new meeting . A negative response gives you an opportunity to come back with new ...
In the case of a refused change order for subsurface soil conditions , the follow - up letter might contain " new " soil boring logs and a request for a new meeting . A negative response gives you an opportunity to come back with new ...
Page 166
A new statement will be required only once each year , unless a statement is specifically requested by the State of ... requests submission of a new statement and the contractor does not comply with the request within thirty days ...
A new statement will be required only once each year , unless a statement is specifically requested by the State of ... requests submission of a new statement and the contractor does not comply with the request within thirty days ...
Page 277
When a serious potential claim arises , a special file should be set up and kept up to date . Of course , the home office is always notified . It is often advisable to request that the home office assign a person solely to monitor the ...
When a serious potential claim arises , a special file should be set up and kept up to date . Of course , the home office is always notified . It is often advisable to request that the home office assign a person solely to monitor the ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |