Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 146
... request . Each time he was turned down , he would come back with new data to document his request . Finally , at the fourth time the request was accepted . One reason it was accepted was that the data was far more clear and more ...
... request . Each time he was turned down , he would come back with new data to document his request . Finally , at the fourth time the request was accepted . One reason it was accepted was that the data was far more clear and more ...
Page 166
... requests submission of a new statement and the contractor does not comply with the request within thirty days , the rating based on the statement on file may , at the discretion of the State of California , be considered no longer in ...
... requests submission of a new statement and the contractor does not comply with the request within thirty days , the rating based on the statement on file may , at the discretion of the State of California , be considered no longer in ...
Page 277
... request by letter that the contractor and the owner cooperate in the gathering of data . The contractor may request a daily meeting with the resident engineer to agree on the actual amount of work that has been performed . In making ...
... request by letter that the contractor and the owner cooperate in the gathering of data . The contractor may request a daily meeting with the resident engineer to agree on the actual amount of work that has been performed . In making ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE