Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 56
... purchase agreement , between the contractor and tie - rod supplier , was typical of most steel purchase contracts . It limited responsibility of the pur- veyor to the replacement of the material . Therefore , all that the steel com ...
... purchase agreement , between the contractor and tie - rod supplier , was typical of most steel purchase contracts . It limited responsibility of the pur- veyor to the replacement of the material . Therefore , all that the steel com ...
Page 70
... purchase orders or purchase contracts for the supply of material to the building site may require some activity of the supplier at the site , even if it be only the furnishing of a technical representative or the repair of minor defects ...
... purchase orders or purchase contracts for the supply of material to the building site may require some activity of the supplier at the site , even if it be only the furnishing of a technical representative or the repair of minor defects ...
Page 369
... purchasing and maintaining his own liability insurance and , at his option , may purchase and maintain such insurance as will protect him against claims which may arise from operations under the Contract . 11.3 PROPERTY INSURANCE 11.3.1 ...
... purchasing and maintaining his own liability insurance and , at his option , may purchase and maintain such insurance as will protect him against claims which may arise from operations under the Contract . 11.3 PROPERTY INSURANCE 11.3.1 ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written