Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 183
Ben C. Gerwick, Jr., John C. Woolery. The Proposal 10.1 . The Basic Proposal Format The proposal letter normally has a basic format - introduction , body , con- clusion , and appendixes . The introduction contains a description of what ...
Ben C. Gerwick, Jr., John C. Woolery. The Proposal 10.1 . The Basic Proposal Format The proposal letter normally has a basic format - introduction , body , con- clusion , and appendixes . The introduction contains a description of what ...
Page 187
... Proposal 187 Another way would have been to submit a bid price of $ 3,722,000 and then tell about the technical ... Proposal Now let us consider a case where a proposal turned out to be a comedy of errors . F & C Construction Company was ...
... Proposal 187 Another way would have been to submit a bid price of $ 3,722,000 and then tell about the technical ... Proposal Now let us consider a case where a proposal turned out to be a comedy of errors . F & C Construction Company was ...
Page 335
... proposal to design and construct , including financing , the freight terminal facility with guaranteed results on quality and cost . The advantages of this proposal to A to Z Stores , above and beyond the typical open - ended , cost ...
... proposal to design and construct , including financing , the freight terminal facility with guaranteed results on quality and cost . The advantages of this proposal to A to Z Stores , above and beyond the typical open - ended , cost ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE