Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page ix
... Proper Size , 7 Proper Type of Work , 8 2.1 2.2 2.3 Proper Location , 9 2.4 Proper Scope , 9 2.5 Proper Contracts , 11 2.6 Proper Schedule , 12 2.7 Proper Quality , 13 2.8 Proper Timing , 13 3 . 2.9 Proper Relations with Third Parties , 14 ...
... Proper Size , 7 Proper Type of Work , 8 2.1 2.2 2.3 Proper Location , 9 2.4 Proper Scope , 9 2.5 Proper Contracts , 11 2.6 Proper Schedule , 12 2.7 Proper Quality , 13 2.8 Proper Timing , 13 3 . 2.9 Proper Relations with Third Parties , 14 ...
Page 8
... Proper Type of Work Periodically , any corporation or individual should define what type of busi- ness it or he is in . Most markets are constantly changing - few ... Proper Location Location 8 The Function of Marketing Proper Type of Work,
... Proper Type of Work Periodically , any corporation or individual should define what type of busi- ness it or he is in . Most markets are constantly changing - few ... Proper Location Location 8 The Function of Marketing Proper Type of Work,
Page 9
... Proper Location Location affects marketing decisions . A soils engineering consultant would probably choose to locate in a city like San Francisco or New Orleans where the soil conditions require complex ... Proper Location, Proper Scope,
... Proper Location Location affects marketing decisions . A soils engineering consultant would probably choose to locate in a city like San Francisco or New Orleans where the soil conditions require complex ... Proper Location, Proper Scope,
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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