Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 30
... profit after taxes was about 4 percent on a volume of 90 jobs for a total of $ 30 million of work yearly . The study showed that by adding 5 percent to every bid , its volume would be cut in half by the price increase , but their profits ...
... profit after taxes was about 4 percent on a volume of 90 jobs for a total of $ 30 million of work yearly . The study showed that by adding 5 percent to every bid , its volume would be cut in half by the price increase , but their profits ...
Page 31
... profit . It has been pre- viously noted that excessive geographical spread can stretch supervision beyond its capabilities . Concentration often provides the opposite results . More than one contractor from the U.S. mainland has found a ...
... profit . It has been pre- viously noted that excessive geographical spread can stretch supervision beyond its capabilities . Concentration often provides the opposite results . More than one contractor from the U.S. mainland has found a ...
Page 222
... profit , " this representing his assignment for contingency and risk , general overhead and administration , financing , and profit . This procedure tends to relate his net income solely to volume rather than to the unique services he ...
... profit , " this representing his assignment for contingency and risk , general overhead and administration , financing , and profit . This procedure tends to relate his net income solely to volume rather than to the unique services he ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE