Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 36
... production during the period of construction and will need to be assured on this matter . The plant engineer knows the plan- ning ; he knows what lines can be shut down and how to bypass certain units . He probably will be the man who ...
... production during the period of construction and will need to be assured on this matter . The plant engineer knows the plan- ning ; he knows what lines can be shut down and how to bypass certain units . He probably will be the man who ...
Page 100
... produce , for example , six brochures a year , a handmade brochure , although it costs $ 500 per copy , can be more ... production ( typesetting , printing and binding ) Some engineering firms have a tendency to make their own printed ...
... produce , for example , six brochures a year , a handmade brochure , although it costs $ 500 per copy , can be more ... production ( typesetting , printing and binding ) Some engineering firms have a tendency to make their own printed ...
Page 145
... produce metal oxides for fast flux test facilities ( part of National Reactor Program ) . After this production run there is a good chance the plant will be decommissioned instead of upgraded . Mr. Schrag stated that he was in meetings ...
... produce metal oxides for fast flux test facilities ( part of National Reactor Program ) . After this production run there is a good chance the plant will be decommissioned instead of upgraded . Mr. Schrag stated that he was in meetings ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written