Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 120
... PRESTRESSED CONCRETE PILES Concentrated loadings and deep foundations give a strong economic and engineering advantage to high capacity piles . Prestressed concrete piles are proving particularly well adapted to this use because of ...
... PRESTRESSED CONCRETE PILES Concentrated loadings and deep foundations give a strong economic and engineering advantage to high capacity piles . Prestressed concrete piles are proving particularly well adapted to this use because of ...
Page 121
... prestressed concrete pile . With the rather general availability of larger construction equipment , prestressed concrete piles are readily trans . ported , handled and driven under most conditions , even in the midst of crowded cities ...
... prestressed concrete pile . With the rather general availability of larger construction equipment , prestressed concrete piles are readily trans . ported , handled and driven under most conditions , even in the midst of crowded cities ...
Page 208
... prestressed concrete approaches . However , the long main span was designed in structural steel . The structural steel main span did look awkward ; there was no doubt that it was aesthetically displeasing . Since a prestressed concrete ...
... prestressed concrete approaches . However , the long main span was designed in structural steel . The structural steel main span did look awkward ; there was no doubt that it was aesthetically displeasing . Since a prestressed concrete ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE