Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 146
... present the facts on the change order clearly , but you will try to clarify and supplement your position in a letter . Leave smoothly and leave the door open for another call or at least a follow - up letter . 8.4 . The Call - Follow ...
... present the facts on the change order clearly , but you will try to clarify and supplement your position in a letter . Leave smoothly and leave the door open for another call or at least a follow - up letter . 8.4 . The Call - Follow ...
Page 152
... present . One of the client's staff had just flown 5000 miles to be present . Such an appar- ently arrogant opening had an extremely negative effect on the conference . Fortunately , the CM engineer had a well - prepared agenda and used ...
... present . One of the client's staff had just flown 5000 miles to be present . Such an appar- ently arrogant opening had an extremely negative effect on the conference . Fortunately , the CM engineer had a well - prepared agenda and used ...
Page 175
... Present market value . ( b ) Unlisted - present value ISSUING COMPANY PRESENT VALUE ( ACTUAL OR ESTIMATED ) BOOK VALUE CLASS QUAN . TITY UNIT PRICE AMOUNT UNIT PRICE Who has possession ? .. If any are pledged or in escrow , state for ...
... Present market value . ( b ) Unlisted - present value ISSUING COMPANY PRESENT VALUE ( ACTUAL OR ESTIMATED ) BOOK VALUE CLASS QUAN . TITY UNIT PRICE AMOUNT UNIT PRICE Who has possession ? .. If any are pledged or in escrow , state for ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE