Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 146
... present the facts on the change order clearly , but you will try to clarify and supplement your position in a letter . Leave smoothly and leave the door open for another call or at least a follow - up letter . 8.4 . The Call - Follow ...
... present the facts on the change order clearly , but you will try to clarify and supplement your position in a letter . Leave smoothly and leave the door open for another call or at least a follow - up letter . 8.4 . The Call - Follow ...
Page 152
... present . One of the client's staff had just flown 5000 miles to be present . Such an appar- ently arrogant opening had an extremely negative effect on the conference . Fortunately , the CM engineer had a well - prepared agenda and used ...
... present . One of the client's staff had just flown 5000 miles to be present . Such an appar- ently arrogant opening had an extremely negative effect on the conference . Fortunately , the CM engineer had a well - prepared agenda and used ...
Page 175
... Present market value . ( b ) Unlisted - present value ISSUING COMPANY PRESENT VALUE ( ACTUAL OR ESTIMATED ) BOOK VALUE CLASS QUAN . TITY UNIT PRICE AMOUNT UNIT PRICE Who has possession ? .. If any are pledged or in escrow , state for ...
... Present market value . ( b ) Unlisted - present value ISSUING COMPANY PRESENT VALUE ( ACTUAL OR ESTIMATED ) BOOK VALUE CLASS QUAN . TITY UNIT PRICE AMOUNT UNIT PRICE Who has possession ? .. If any are pledged or in escrow , state for ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written