Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 43
... possible additional Ceiling on costs Both on same team ? Possible savings Some claims in event of overrun Type of Contract TABLE 4.2 . Scopes of Contracts Contractor's. Target estimate profit ) Easy to sell Can negotiate Lump sum plus ...
... possible additional Ceiling on costs Both on same team ? Possible savings Some claims in event of overrun Type of Contract TABLE 4.2 . Scopes of Contracts Contractor's. Target estimate profit ) Easy to sell Can negotiate Lump sum plus ...
Page 46
... possible to anticipate such a request , but the contractor should be prepared for it and know ahead of time how much he is willing to give back . There are several possible ways to cope with such a request if one does not want to compro ...
... possible to anticipate such a request , but the contractor should be prepared for it and know ahead of time how much he is willing to give back . There are several possible ways to cope with such a request if one does not want to compro ...
Page 262
... possible concessions and take the best . Description In a negotation it is possible to offer satisfaction to the other party without making material conces- sions . The other party would like ( 1 ) to be respected , to feel important ...
... possible concessions and take the best . Description In a negotation it is possible to offer satisfaction to the other party without making material conces- sions . The other party would like ( 1 ) to be respected , to feel important ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE