Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 56
The owner refused to pay for these costs ; he took the position that he was paying for proper supervision and he should not pay for errors . The contractor took the position that some errors and readjustments were common to such ...
The owner refused to pay for these costs ; he took the position that he was paying for proper supervision and he should not pay for errors . The contractor took the position that some errors and readjustments were common to such ...
Page 260
He should offer to split the difference only if he is prepared to state and take a firm position on this offer . He should not let this offer serve as a basis for further negotiation : this should be the final offer .
He should offer to split the difference only if he is prepared to state and take a firm position on this offer . He should not let this offer serve as a basis for further negotiation : this should be the final offer .
Page 271
The public owner will take the position that this was what the specifications required and is what the contractor agreed to do . He's sorry if the contractor underestimated the costs of conforming to the specifications , but he ...
The public owner will take the position that this was what the specifications required and is what the contractor agreed to do . He's sorry if the contractor underestimated the costs of conforming to the specifications , but he ...
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |