Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 58
Page 149
... position W , or X , so the chairperson can make him as important or unimportant as he wishes . A good chairperson will get a troublemaker to sit next to him ( position W ) . A troublemaker is defined as someone who keeps interrupting ...
... position W , or X , so the chairperson can make him as important or unimportant as he wishes . A good chairperson will get a troublemaker to sit next to him ( position W ) . A troublemaker is defined as someone who keeps interrupting ...
Page 260
... position on this offer . He should not let this offer serve as a basis for further negotia- tion : this should be the final offer . Some negotiators will use time advantageously by keeping one unreason- able point unsettled until the ...
... position on this offer . He should not let this offer serve as a basis for further negotia- tion : this should be the final offer . Some negotiators will use time advantageously by keeping one unreason- able point unsettled until the ...
Page 271
... position that this was what the specifications required and is what the contractor agreed to do . He's sorry if the contractor underestimated the costs of conforming to the specifi- cations , but he , the owner , cannot legally pay any ...
... position that this was what the specifications required and is what the contractor agreed to do . He's sorry if the contractor underestimated the costs of conforming to the specifi- cations , but he , the owner , cannot legally pay any ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written