Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 38
... plans Plan A Plan B Plan C Evaluate Evaluate Evaluate Select tentative plan Determine additional resources required Verify compliance with long - range objective FIGURE 3.1 . Implement Monitor performance Revise or augment as necessary ...
... plans Plan A Plan B Plan C Evaluate Evaluate Evaluate Select tentative plan Determine additional resources required Verify compliance with long - range objective FIGURE 3.1 . Implement Monitor performance Revise or augment as necessary ...
Page 39
... Plan 39 3.11 . Establishing a Marketing Plan Based on the considerations presented earlier in this chapter , the ... plans fail because the decision maker fails to allocate enough time , money , and techni- cal skills to ensure its ...
... Plan 39 3.11 . Establishing a Marketing Plan Based on the considerations presented earlier in this chapter , the ... plans fail because the decision maker fails to allocate enough time , money , and techni- cal skills to ensure its ...
Page 271
... plans and specifications . These contained a note stating that concrete surfaces were to have a class 1 or class 3 ... plans , a class 3 finish was shown ; however , the state took the position that the specifications governed over the ...
... plans and specifications . These contained a note stating that concrete surfaces were to have a class 1 or class 3 ... plans , a class 3 finish was shown ; however , the state took the position that the specifications governed over the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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