Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 62
Page 317
... person sent is usually from the personnel department , probably has the ability to talk well , likes people , but probably has not yet found himself technically and professionally . He is someone the company can afford to send . So ...
... person sent is usually from the personnel department , probably has the ability to talk well , likes people , but probably has not yet found himself technically and professionally . He is someone the company can afford to send . So ...
Page 369
... person other than his employees ; .4 claims for damages insured by usual personal in- jury liability coverage which are sustained ( 1 ) by any person as a result of an offense directly or in- directly related to the employment of such ...
... person other than his employees ; .4 claims for damages insured by usual personal in- jury liability coverage which are sustained ( 1 ) by any person as a result of an offense directly or in- directly related to the employment of such ...
Page
... person shall be the Trade Contractor's superintendent unless otherwise designated by the Trade Contractor in writing ... person other than his employees ; claims for damages insured by usual personal injury liability coverage which ...
... person shall be the Trade Contractor's superintendent unless otherwise designated by the Trade Contractor in writing ... person other than his employees ; claims for damages insured by usual personal injury liability coverage which ...
Contents
Introduction | 1 |
The Establishment of a Marketing Plan | 19 |
The Role of the Contract as a Marketing Tool | 40 |
Copyright | |
19 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE