Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 63
Client shall be entitled to use any concept , product or process , patentable or otherwise , developed by Consultant in the performance of this Agreement , but such right shall be nonexclusive . Consultant shall not be restricted in the ...
Client shall be entitled to use any concept , product or process , patentable or otherwise , developed by Consultant in the performance of this Agreement , but such right shall be nonexclusive . Consultant shall not be restricted in the ...
Page 278
The fallacy is in the contractor's unproven assumptions that his initial estimate was correct and that his performance matched his estimate . One needs first to establish that the work would actually have cost $ 5 million without a ...
The fallacy is in the contractor's unproven assumptions that his initial estimate was correct and that his performance matched his estimate . One needs first to establish that the work would actually have cost $ 5 million without a ...
Page 384
8.2.16 Cost incurred due to an emergency affecting the safety of persons and property 8.2.17 Cost of data processing services required in the performance of the services outlined in Article 2 8.2.18 Legal costs reasonably and properly ...
8.2.16 Cost incurred due to an emergency affecting the safety of persons and property 8.2.17 Cost of data processing services required in the performance of the services outlined in Article 2 8.2.18 Legal costs reasonably and properly ...
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |