Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 28
... ( Percent ) ( Percent ) Building construction 3-4 4-5 Heavy construction 4-7 8-10 Specialty construction 10 15-20 From the above , it can be seen that a building contractor would need a large volume to generate a reasonable profit . A ...
... ( Percent ) ( Percent ) Building construction 3-4 4-5 Heavy construction 4-7 8-10 Specialty construction 10 15-20 From the above , it can be seen that a building contractor would need a large volume to generate a reasonable profit . A ...
Page 58
... percent to the owner and 20 percent to the contractor . These percentages may be varied , depending on the contract . For example , the savings could be shared fifty- fifty . A lower limit or cutoff is established : in this example , at ...
... percent to the owner and 20 percent to the contractor . These percentages may be varied , depending on the contract . For example , the savings could be shared fifty- fifty . A lower limit or cutoff is established : in this example , at ...
Page 70
... percentage contract . The contractor has determined that he wants a 10 percent fee to perform the work . The contractor could offer the terms : cost plus a 10 percent fee The client may judge this to be arbitrary and exorbitant ...
... percentage contract . The contractor has determined that he wants a 10 percent fee to perform the work . The contractor could offer the terms : cost plus a 10 percent fee The client may judge this to be arbitrary and exorbitant ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE