Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 60
Page 132
... offer and cashed the check . When he later showed up for work at the parent oil company , the board of directors was surprised - he had ac- cepted its offer . He agreed . He had accepted the offer to resign as president of the ...
... offer and cashed the check . When he later showed up for work at the parent oil company , the board of directors was surprised - he had ac- cepted its offer . He agreed . He had accepted the offer to resign as president of the ...
Page 260
... offer . He should not let this offer serve as a basis for further negotia- tion : this should be the final offer . Some negotiators will use time advantageously by keeping one unreason- able point unsettled until the end . The other ...
... offer . He should not let this offer serve as a basis for further negotia- tion : this should be the final offer . Some negotiators will use time advantageously by keeping one unreason- able point unsettled until the end . The other ...
Page 262
... Offer satisfaction as opposed to concessions . 2. Structure the format so that the other side can win too . 3. Make concessions slow- ly and carefully . 4. Lower the expectation level of the other side . 5. Discover all possible ...
... Offer satisfaction as opposed to concessions . 2. Structure the format so that the other side can win too . 3. Make concessions slow- ly and carefully . 4. Lower the expectation level of the other side . 5. Discover all possible ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written