Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 61
Because the fee schedule is normally very tight for all parties concerned , there is seldom adequate funding for any of the parties concerned to achieve more than a bare minimum profit . Thus structural engineers of high reputation and ...
Because the fee schedule is normally very tight for all parties concerned , there is seldom adequate funding for any of the parties concerned to achieve more than a bare minimum profit . Thus structural engineers of high reputation and ...
Page 183
The Basic Proposal Format The proposal letter normally has a basic format - introduction , body , conclusion , and appendixes . The introduction contains a description of what the project is and gives a reference to the bid invitation ...
The Basic Proposal Format The proposal letter normally has a basic format - introduction , body , conclusion , and appendixes . The introduction contains a description of what the project is and gives a reference to the bid invitation ...
Page 281
Legal Assistance Legal assistance is normally required when preparing a claim . It is practically impossible for an engineer to keep abreast of all new legal developments . Advice from a competent attorney is often best used covertly ...
Legal Assistance Legal assistance is normally required when preparing a claim . It is practically impossible for an engineer to keep abreast of all new legal developments . Advice from a competent attorney is often best used covertly ...
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides, ISSN 0271-6011 |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |