Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 74
... Meeting Competitive Pressures In order to meet competitive pressure , you have to fight hard . Fortunately , the pressure is on the competition too . However , do not fight so ... Meeting Competitive Pressures, Meeting Competitive pressures,
... Meeting Competitive Pressures In order to meet competitive pressure , you have to fight hard . Fortunately , the pressure is on the competition too . However , do not fight so ... Meeting Competitive Pressures, Meeting Competitive pressures,
Page 285
... meeting , the interpretation of the contract documents , plans , and specifications is dis- cussed . If the meeting is successful , many potential claims will be eliminated . Finally , after the project is underway , both parties should ...
... meeting , the interpretation of the contract documents , plans , and specifications is dis- cussed . If the meeting is successful , many potential claims will be eliminated . Finally , after the project is underway , both parties should ...
Page 348
... meeting in five minutes and does not have much time to spend with the student and to hurry it up . Perhaps the ... meeting in his office ; the door bursts open and in strides Mr. Dyno . DYNO - Excuse me for interrupting you , Crandall ...
... meeting in five minutes and does not have much time to spend with the student and to hurry it up . Perhaps the ... meeting in his office ; the door bursts open and in strides Mr. Dyno . DYNO - Excuse me for interrupting you , Crandall ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE