Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 11
... major jobs around the world , from which the key people had been requisitioned . A major San Francisco building contractor developed a set of contract terms that proved very favorable to its organization . It would build a high- rise ...
... major jobs around the world , from which the key people had been requisitioned . A major San Francisco building contractor developed a set of contract terms that proved very favorable to its organization . It would build a high- rise ...
Page 50
... major items of work into two items . Consider a dredging job in which approximately 1,200,000 cu yd are required . The first item may read " Dredg- ing the first 500,000 cu yd , " and the second item , " Dredging , quantity over 500,000 ...
... major items of work into two items . Consider a dredging job in which approximately 1,200,000 cu yd are required . The first item may read " Dredg- ing the first 500,000 cu yd , " and the second item , " Dredging , quantity over 500,000 ...
Page 80
... major engineer - constructor , acting as construction manager to bid on the piling for the foundation for a new high - rise office building in San Francisco . The soils engineers engaged by the CM conservatively rec- ommended 16 - in ...
... major engineer - constructor , acting as construction manager to bid on the piling for the foundation for a new high - rise office building in San Francisco . The soils engineers engaged by the CM conservatively rec- ommended 16 - in ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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