Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 36
... limited scope . While it may introduce the contractor to important projects , his potential direct earnings from this subsidiary are limited . Then comes exploration and production . In exploratory drilling and par- ticularly when oil ...
... limited scope . While it may introduce the contractor to important projects , his potential direct earnings from this subsidiary are limited . Then comes exploration and production . In exploratory drilling and par- ticularly when oil ...
Page 99
... Limited 33 Queen's Road Central Telex : 73948 TEASO HX Singapore 1 Turner ( East Asia ) Pte Limited 150 Cecil Street , Rm . 703 Telex : RS21863 TEA NCP ( 212 ) 883-0300 283246 H - 252091 2200311 100 Erieview Plaza ( 216 ) 522-1180 ...
... Limited 33 Queen's Road Central Telex : 73948 TEASO HX Singapore 1 Turner ( East Asia ) Pte Limited 150 Cecil Street , Rm . 703 Telex : RS21863 TEA NCP ( 212 ) 883-0300 283246 H - 252091 2200311 100 Erieview Plaza ( 216 ) 522-1180 ...
Page 284
... limited its legal liability to the $ 80 million of the bonds . The contractor compiled a large claim for cost overruns ; however , there was no additional money available to pay the claims . It appears in hindsight that a better course ...
... limited its legal liability to the $ 80 million of the bonds . The contractor compiled a large claim for cost overruns ; however , there was no additional money available to pay the claims . It appears in hindsight that a better course ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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