Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 155
... Involved in Prequalification 155 ed him for consideration , when the purchasing agent put together the bid list , he could not find the prequalification , so he left the company off . Why was his prequalification statement not on file ...
... Involved in Prequalification 155 ed him for consideration , when the purchasing agent put together the bid list , he could not find the prequalification , so he left the company off . Why was his prequalification statement not on file ...
Page 211
... Involvement 211 is a good method for salesmanship and advertising , for their market is indi- viduals . However ... involved in the local community . Therefore , they will work hard in a com- munity program like the United Appeal ...
... Involvement 211 is a good method for salesmanship and advertising , for their market is indi- viduals . However ... involved in the local community . Therefore , they will work hard in a com- munity program like the United Appeal ...
Page 258
... involved . So it is best to rewrite the lawyer's letter or ideas in your own language so as to hide the source . Then let your lawyer check your rewrite . If he tells you the ideas are the same but it is not as good as what he wrote ...
... involved . So it is best to rewrite the lawyer's letter or ideas in your own language so as to hide the source . Then let your lawyer check your rewrite . If he tells you the ideas are the same but it is not as good as what he wrote ...
Contents
Introduction | 1 |
The Establishment of a Marketing Plan | 19 |
The Role of the Contract as a Marketing Tool | 40 |
Copyright | |
19 other sections not shown
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Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE