Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 210
... Involvement Everyone has read that he should get involved with the community . Insur- ance salespersons and stockbrokers often find that community involvement 11.9 . Community Involvement 211 is a good method for 210 Salesmanship and ...
... Involvement Everyone has read that he should get involved with the community . Insur- ance salespersons and stockbrokers often find that community involvement 11.9 . Community Involvement 211 is a good method for 210 Salesmanship and ...
Page 211
... Involvement 211 is a good method for salesmanship and advertising , for their market is indi- viduals . However ... involved in the local community . Therefore , they will work hard in a com- munity program like the United Appeal ...
... Involvement 211 is a good method for salesmanship and advertising , for their market is indi- viduals . However ... involved in the local community . Therefore , they will work hard in a com- munity program like the United Appeal ...
Page 258
... involved . So it is best to rewrite the lawyer's letter or ideas in your own language so as to hide the source . Then let your lawyer check your rewrite . If he tells you the ideas are the same but it is not as good as what he wrote ...
... involved . So it is best to rewrite the lawyer's letter or ideas in your own language so as to hide the source . Then let your lawyer check your rewrite . If he tells you the ideas are the same but it is not as good as what he wrote ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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