Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 157
... important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work load . Find out what jobs that contractor has on the books to be built ...
... important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work load . Find out what jobs that contractor has on the books to be built ...
Page 234
... important aspect of selling a profes- sional service . The client naturally likes to know the person he is dealing with . If the client has confidence in a person's capabilities , a relationship of trust will develop . Personal contacts ...
... important aspect of selling a profes- sional service . The client naturally likes to know the person he is dealing with . If the client has confidence in a person's capabilities , a relationship of trust will develop . Personal contacts ...
Page 291
... important to your government and its trade balance — it is important to the host country who needs the expertise you provide — it is important to your country's manufacturers who will furnish much of the equipment and materials you ...
... important to your government and its trade balance — it is important to the host country who needs the expertise you provide — it is important to your country's manufacturers who will furnish much of the equipment and materials you ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written