Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 87
... give it a special deal ; he will give BXS the subcontract for $ 380,000 . This low sub - bid will give general contractor Za competitive edge ; and if general contractor Z gets the job , BXS gets the job . However , BXS has to agree to give ...
... give it a special deal ; he will give BXS the subcontract for $ 380,000 . This low sub - bid will give general contractor Za competitive edge ; and if general contractor Z gets the job , BXS gets the job . However , BXS has to agree to give ...
Page 180
... Give the location of your design offices . 5. List the number of engineers , technicians and draftsmen employed by your company and submit a brief resume of the experience of your supervisory personnel . 6. List any additional ...
... Give the location of your design offices . 5. List the number of engineers , technicians and draftsmen employed by your company and submit a brief resume of the experience of your supervisory personnel . 6. List any additional ...
Page 322
... give your ideas or die with them . Otherwise , your competition discovers them independent- ly and gets the benefit ... give ideas until you get a contract and get paid for them . " However , when the bids went in , their firm was ...
... give your ideas or die with them . Otherwise , your competition discovers them independent- ly and gets the benefit ... give ideas until you get a contract and get paid for them . " However , when the bids went in , their firm was ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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