Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 185
... financing for his own operations is likely to take you up on your offer to lend him money at 1 percent instead of a bank loan for his own financing . Some court decisions have shown this practice to be legal - the contractor has already ...
... financing for his own operations is likely to take you up on your offer to lend him money at 1 percent instead of a bank loan for his own financing . Some court decisions have shown this practice to be legal - the contractor has already ...
Page 288
... financing with your proposal for engineer- ing and construction . There is a vast reservoir of capital available in the world , anxious to be employed , but only on favorable terms and rates of re- turn . Sometimes the source of financing ...
... financing with your proposal for engineer- ing and construction . There is a vast reservoir of capital available in the world , anxious to be employed , but only on favorable terms and rates of re- turn . Sometimes the source of financing ...
Page 335
... financing , the freight terminal facility with guaranteed results on quality and cost . The advantages of this proposal to A to Z Stores , above and beyond the typical open - ended , cost plus arrangement will be self - apparent . The ...
... financing , the freight terminal facility with guaranteed results on quality and cost . The advantages of this proposal to A to Z Stores , above and beyond the typical open - ended , cost plus arrangement will be self - apparent . The ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE