Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 8
Armed with confidence and foundation experience , it entered the heavy construction field of dam building on the Mississippi River . Unfortunately , it was not armed with large - scale earth - moving and heavy - concrete experience and ...
Armed with confidence and foundation experience , it entered the heavy construction field of dam building on the Mississippi River . Unfortunately , it was not armed with large - scale earth - moving and heavy - concrete experience and ...
Page 296
The technical ability must be in a field for which there is a definite need within the country of destination . In most foreign countries a defensiveness is building up against the invading expert from overseas .
The technical ability must be in a field for which there is a definite need within the country of destination . In most foreign countries a defensiveness is building up against the invading expert from overseas .
Page 320
... case of graduate student rising to project manager of a multimillion dollar job in three years . There have been similar cases : a young field engineer who correctly diagnosed the need on a large - bore tunneling job as a materials ...
... case of graduate student rising to project manager of a multimillion dollar job in three years . There have been similar cases : a young field engineer who correctly diagnosed the need on a large - bore tunneling job as a materials ...
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides, ISSN 0271-6011 |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |