Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 8
... field of dam building on the Mississippi River . Unfortu- nately , it was not armed with large - scale earth - moving and heavy - concrete experience and , more important , with management capabilities for such large projects . It lost ...
... field of dam building on the Mississippi River . Unfortu- nately , it was not armed with large - scale earth - moving and heavy - concrete experience and , more important , with management capabilities for such large projects . It lost ...
Page 296
... field . The technical ability must be in a field for which there is a definite need within the country of destination . In most foreign countries a defensiveness is building up against the invading expert from overseas . In engineering ...
... field . The technical ability must be in a field for which there is a definite need within the country of destination . In most foreign countries a defensiveness is building up against the invading expert from overseas . In engineering ...
Page 320
... field engineer . The vice president knew the young engineer had been in the meet- ings , so although he theoretically was not ready , he sent him out as " assis- tant project engineer . " A few months later the project engineer became ...
... field engineer . The vice president knew the young engineer had been in the meet- ings , so although he theoretically was not ready , he sent him out as " assis- tant project engineer . " A few months later the project engineer became ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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