Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 168
... experience in .. ( a ) As a general contractor ?. ( Type ) construction work has your organization had : ( b ) As a subcontractor ? 4. Show the projects your organization has completed during the last three years in the following ...
... experience in .. ( a ) As a general contractor ?. ( Type ) construction work has your organization had : ( b ) As a subcontractor ? 4. Show the projects your organization has completed during the last three years in the following ...
Page 182
... experience , equipment and performance factors . Ratings in the Department of General Services are based on ten times working capital ; subject to adjustment upon consideration of experience and performance factors . Working capital may ...
... experience , equipment and performance factors . Ratings in the Department of General Services are based on ten times working capital ; subject to adjustment upon consideration of experience and performance factors . Working capital may ...
Page 313
... Experience First job 10 Advancement 20 Stay on same plateau Years 313 FIGURE 20.1 . Career advancement . gram teaches their students to settle for nothing less than the top . How- ever , nothing one can be taught in school can replace ...
... Experience First job 10 Advancement 20 Stay on same plateau Years 313 FIGURE 20.1 . Career advancement . gram teaches their students to settle for nothing less than the top . How- ever , nothing one can be taught in school can replace ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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