Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 85
Page 29
... example , just two jobs left and only three spreads available . So your chances are constantly improving . But you will need to work at an accelerat- ed pace to finish by the end of the season . Most construction markets tend to be ...
... example , just two jobs left and only three spreads available . So your chances are constantly improving . But you will need to work at an accelerat- ed pace to finish by the end of the season . Most construction markets tend to be ...
Page 57
... example , if it depends on the weather . In offshore construction , for example , for $ 125,000 a day , a contractor may agree to furnish a complete offshore pipeline spread ( lay barge , boats , crew , and so forth ) , and the amount ...
... example , if it depends on the weather . In offshore construction , for example , for $ 125,000 a day , a contractor may agree to furnish a complete offshore pipeline spread ( lay barge , boats , crew , and so forth ) , and the amount ...
Page 137
... example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written , particularly if the letter tends to be more on a ...
... example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written , particularly if the letter tends to be more on a ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE