Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 3
... establish relations , both con- tractual and supportive , that will enable it to supply its services on a basis that will be most favorable to its growth . This means the obtaining of contracts for the supply of its services of the ...
... establish relations , both con- tractual and supportive , that will enable it to supply its services on a basis that will be most favorable to its growth . This means the obtaining of contracts for the supply of its services of the ...
Page 23
... Establish Price ? Contractors historically have established price on the basis of their costs . On a $ 10 million job a contractor will add , let us say , 6 percent profit . An engineering consultant will similarly multiply his salary ...
... Establish Price ? Contractors historically have established price on the basis of their costs . On a $ 10 million job a contractor will add , let us say , 6 percent profit . An engineering consultant will similarly multiply his salary ...
Page 34
... Establishing Personal Contact In a marketing program it is very important to establish personal contact with the prospective client in order to create an atmosphere of receptivity and confidence . Recently a large contractor wanted to ...
... Establishing Personal Contact In a marketing program it is very important to establish personal contact with the prospective client in order to create an atmosphere of receptivity and confidence . Recently a large contractor wanted to ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE