Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 86
Page 54
... Equipment rentals for major floating equipment , eg barges , piledrivers , derricks , shall be charged in accordance with the Associated General Contractors ' of America Manual of Equipment Ownership Costs , using the present ...
... Equipment rentals for major floating equipment , eg barges , piledrivers , derricks , shall be charged in accordance with the Associated General Contractors ' of America Manual of Equipment Ownership Costs , using the present ...
Page 55
... equipment rental rates in sections d , and c , above include insurance , taxes major overhaul , painting , readiness for service , and depre ยท ciation . However , any repairs of ... Equipment rental . Should this be at published equipment 55.
... equipment rental rates in sections d , and c , above include insurance , taxes major overhaul , painting , readiness for service , and depre ยท ciation . However , any repairs of ... Equipment rental . Should this be at published equipment 55.
Page 157
... Equipment 157 going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment ...
... Equipment 157 going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE