Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page vii
... developed , expanded and evolved as we have directed our atten- tion to the many facets of marketing . While the majority of our students have been engineers , we have also had architects , landscape architects , mechanical engineers ...
... developed , expanded and evolved as we have directed our atten- tion to the many facets of marketing . While the majority of our students have been engineers , we have also had architects , landscape architects , mechanical engineers ...
Page 63
... developed by Consultant in the performance of this Agreement , but such right shall be nonexclusive . Consultant shall not be restricted in the use , during or after the term of this Agreement , of such engineering and construction ...
... developed by Consultant in the performance of this Agreement , but such right shall be nonexclusive . Consultant shall not be restricted in the use , during or after the term of this Agreement , of such engineering and construction ...
Page 124
... develop an energy per blow at each full stroke of the piston of not less than one foot pound for each pound of weight driven . Normally , the total energy developed shall be not less than 15,000 foot pounds per blow . For large and long ...
... develop an energy per blow at each full stroke of the piston of not less than one foot pound for each pound of weight driven . Normally , the total energy developed shall be not less than 15,000 foot pounds per blow . For large and long ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE